I saw a great quote from another school web support person:
"It seems a lot of the folks originally pushing us for blog capability liked the idea of HAVING a blog more than they like the idea of BLOGGING.
This is an important distinction. Although this wasn't always the case, websites now need to update frequently to be interesting and useful. The idea that you can put some basic information on a site, never update again, and expect a stream of visitors just because of the greatness of what you posted is no longer realistic. At the same time, a lot of people have information that should be shared but no interest in making frequent updates.
When someone asks me about making a new site or page, I work with them to find out what it is they're
actually trying to accomplish. If they just want to share some general contact information about a department and maybe post a few documents that change every year or two, then I don't set them up with a 10-page site with news and archives and scrapbooks. Even if they're very ambitious and want a message board and a blog and all the trimmings, I always start them with something modest. "I've setup a blog page, and this is how to use it. Let's talk again after about a month and we can figure out where to go from there." I could immediately set everyone up with all the fancy pages, but it would be irresponsible of me. If they end up not posting on their blog again for a year, it would make them look bad.